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SDE-1 Backend Engineer


About FloBiz

FloBiz is a neobank for small & medium businesses that aims to accelerate the growth of their enterprises through technology. Founded in 2019 by IIT & BITS alumni, FloBiz is a fintech backed by renowned investors like Sequoia Capital India, Elevation Capital, Greenoaks Capital, Beenext and Think Investments. The same team also holds the credit of founding Koinex, India's first & largest peer-to-peer crypto exchange. FloBiz is chasing the mission of digitisation to contribute to the building of an Aatmanirbhar Bharat by solving the most pressing problems of the Indian SMB sector. FloBiz launched its flagship product, myBillBook, in early 2020 and it has become one of the highest-rated business apps in India on the Google Play Store.


About myBillBook

myBillBook is India's leading GST billing & accounting software with mobile, web app & native desktop offerings and runs on Android as well as iOS. myBillBook has been designed to aid SMB owners to conduct their operations from anywhere and anytime and provides a secure platform for business owners to record transactions & track business performance on the go. It is an ideal software for GST registered businesses where invoicing is one of the core business activities. Also, businesses looking to digitize their operations to understand their financial position better can use this software. It helps them create bills (GST & non-GST), record purchases & expenses, manage inventory and track payables/receivables directly from their mobile phones or computers. Also, the app generates 25 critical business reports that help business owners make effective business decisions. myBillBook is currently available in English, Hindi, Gujarati & Tamil.


Currently, the app has been downloaded by over 6.5M SMBs across the country with over 10x growth in user base in the last 12 months alone. Even with such pace of adoption of the product, myBillBook continues to be the highest rated application in its category on Google Play Store.


Profile Overview:

As a SDE-1 Backend Engineer, you will work on data to drive growth through strategic projects. You will be responsible for building and maintaining data pipelines, implementing conversion tracking, and optimizing our growth efforts across various web platforms.


Key Responsibilities:

  • Data Integration: Develop and maintain server-to-server data pipelines that integrate our backend systems with marketing, ad, and sales platforms such as Google Analytics, Facebook Ads, Google Ads, and more.
  • Event Tracking and Analytics: Implement event-based analytics and conversion tracking across key platforms (e.g., Google Analytics, Meta, Singular), ensuring accurate measurement of marketing campaigns and user behavior.
  • Monitoring & Optimization: Continuously monitor data flows and marketing performance metrics, identifying opportunities for improvement and automation across channels.
  • Growth Tools Integration: Work closely with product and marketing to integrate third-party growth tools and automation platforms to enhance marketing, sales, and analytics processes.
  • Web Optimization: Design and implement tests to optimize landing pages, user flows, and other critical touchpoints. This includes building A/B tests, feature evaluations, and analytics instrumentation.
  • Collaborate with Product and Marketing: Partner with cross-functional teams to identify, design, and execute growth strategies aimed at driving user acquisition, retention, and revenue growth.


Qualifications:

  • Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
  • 1 years of experience in a Core software engineering experience in startup environment
  • Strong programming skills in languages like Python, JavaScript, Ruby rails.
  • Strong Understanding with SQL and database management
  • A growth mindset and the ability to work in a fast-paced, iterative environment with a focus on testing, learning, and optimization.
  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions.


Bonus Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Experience in mobile analytics or app growth strategies.
  • Knowledge of Angular / React / HTML / CSS



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